The Secret of Being Visible Online – How to Keyword Research!
One of the most important steps to becoming a successful niche marketer or increase your sales online is to make sure your page shows up in search engines like Google and Yahoo.
If customers can’t find your page, you simply don’t have a business! Agree?
It’s very important to show up in the SERP and preferably on the precious few top positions. Don’t know what a SERP is? I’ll tell you what you need to know further down.
To make sure you get a lot of hits from the search engines, you need to be on the first page of Google, Bing, and Yahoo. There is also a huge difference between being on the second page and on the first page. Most people tend to click on the top results and not look at page two, three, four or five.
How Does This Ranking Work?
Google ranks and index pages after several rules and algorithms. No one, except Google, knows exactly how this works, but we have a certain idea and the web community have learned a lot by trial and error and lots of testing.
One of the ideas is to use certain types of words inside your text and headlines that you know people actually are searching for online.
Using the correct words tells the search engine that your article is about a particular subject and it then tries it’s best to direct your links to the people that are searching for your exact product or information.
These words you need to find an implement in your texts are called keywords.
Sounds difficult? It’s really not when you know how to do it! With the correct tools, I find searching, or mining, for the right keywords to be one of the most rewarding and fun aspects of making a niche page.
I will tell you the methods and HOW to do it in another tutorial – this is just a brief introduction to keyword research.
Here you can see an example of one of my many top keywords on place one, first page of Google:
What is a keyword?
So what is a keyword? Well, you have probably typed in thousands of keywords in your favorite search engine already to find information. Your favorite search engine is probably either Google or Yahoo. Those are the two search engines that are most commonly used.
A keyword can be a single word, two or more words or a sentence. Anything that people write in the search field is a keyword.
Google crawl pages and find the keywords in the texts and range the sites accordingly. There are many other things that count when it comes to rankings and keywords used to pay a more important role in SEO than what it does today, but it is still very important.
The thing about keywords is that some of them get a lot of monthly searches and some get fewer. And some search terms has a lot of competing pages which can make it difficult to get high rankings for those keywords.
The clue is to use keywords with at least 100 monthly searches and with fewer sites to compete against.
There are other articles on my GoForWA page that explain in detail how to achieve high Google rankings and how to use social media and LSI terms to crawl your page upwards in the SERP.
Another thing …
Have you noticed the strange short abbreviated words by now? What on Earth are SERP, SEO, and LSI?
Don’t be afraid if you don’t understand the jargon at this moment. If you are new to the online business world there are a lot to learn, but it’s awesome fun as well.
Here are a few brief explanations of the words above:
What is SEO?
SEO means Search Engine Optimization and everything you do to optimize a web page to be picked up by search engines and make them happy are related to SEO. It is using keywords the right way, writing engaging articles, get them shared on social media, answering comments, link to both internal and external pages, use images and video correctly and many more things.
SEO techniques are the backbone of getting rankings and traffic.
You can learn a lot about this in Wealthy Affiliates online course, so check that out.
What is a SERP?
The SERP is an abbreviation for a quite simple and ordinary page on the web you have seen many times. It is short for Search Engine Result Page. The SERP is just the list of results that show up when you type in a keyword in for example Google.
You want to get your page links as high as possible on the SERP:
The headline and short text description also called a Meta description, that shows up in the SERP when your page is indexed must be altered and changed so it looks inviting for people to click on. This can be done with for WordPress that override and tell Google that you want to use your own text instead.
Altering a Meta Description
If you don’t change this text Google will just snatch some text from your page and make its own suggestion which usually isn’t very appealing and interesting.
It’s good thing to have your keyword in the headline as well as the description. But it has to sound natural and be grammatically correct.
A tutorial on how to use plugins and change this will come soon or you can read more about how to change Meta desperation and set it up here.
What is an LSI keyword?
This is a bit advanced but still clever to keep it in mind at this stage.
LSI is short for the strange three words latent semantic indexing. It’s a method search engines uses to compare texts and to better understand what an article is about. It helps when the pages are getting indexed and ranked. All you need to understand is HOW this is important when you write your texts.
Here’s the deal:
Search engines like Google are working hard to understand what your texts are about and how they can make sure they reach the correct audience. You can help your main keyword by using synonyms and words with similar meanings.
If your article has something to do with traveling you should also put in words like transit, flying, ride, tour, navigation, trip, trek etc.
Those are LSI keywords! Simple as that. The search engines will have an easier time understanding the content on your page.
A great way to find synonymous is using this page I use a lot – thesaurus.com. Just type in a word and the words with similar meanings show up.
Screenshot from Thesaurus.com with the word travel typed in:
Use Google for keyword research
Another way is to search for something on Google and you will see a list of similar keywords people are searching for at the bottom of the SERP. It’s called ‘Searches related to…’. Use those words in your text and it will boost your rankings immediately!
You might be wondering: What is the best way to find awesome keywords for my texts? I use a keyword research tool.
Best Keyword Research Tools
I tend to switch between three different tools. They are:
The first one, Google Adwords Keyword Planner, is totally free but can be a little difficult to use. You type in the keyword you are aiming for and see competition and suggestions for other related keywords. You need to have a Gmail account and sign up for Google Adwords to take advantage of this tool.
The tool I recommend for both beginners and experienced users for simplicity is Jaaxy Keyword Tool:
Jaaxy is simply the best keyword research tool there is and I use it daily. It quickly gives you a feedback on:
- Monthly Searches
- Average Clicks if the keyword are on a search engine first page
- Number of sites you are competing against on the exact same keyword
- SEO score
- AND a quick check if a domain is available for that exact keyword
In addition, you get a whole list of related keyword terms and can mine and dig for the best words to use in your articles.
Tools for Brainstorming and ways to save your lists for future use and complete overview of possible traffic are also available.
Try out a free keyword check now to see what I mean here:
KWFinder is also a great tool with support for many languages. It is a bit more advanced than Jaaxy, but I personally love the features like SERPChecker and SERPWatcher. Sign in and try the daily free searches if you are curious on how it works.
Keyword research is fun, useful and necessary to be a successful online marketer!
It’s rewarding to after several searches and digging into the vast world of the infinite words people are typing into Google to find the golden terms that give you top rankings and tons of traffic.
That’s enough information for now.
Be sure to check out Jaaxy and other articles on my site. If you have ANY questions or comments, write them below and I will answer them as soon as possible.
Have a bright day. 🙂